Clone any video into yours
Paste a link to a video that is already working in your market. BrandU takes it apart into eight structure parts: script, shots, captions, voiceover, B-roll, effects, pacing and format. It rebuilds each part with your product, your claims and your voice. You edit the script instead of a timeline, and you choose the aspect ratio.
By Elias Sun, Founder of BrandU
What cloning actually copies
Cloning copies the structure of a video that sells, not its pixels. The structure is the part that took the money and the testing to find: the order of the argument, where the hook lands, how long each beat holds, how the captions come in. The footage, the product and the words are the parts you replace.
BrandU reads the reference the way an editor would. The pipeline takes a screenshot every second of the video, studies the whole sequence, and writes down what it sees as a production sheet: what each shot does, how long it runs, what the captions say and when they appear. That sheet is the structure. It is data, not a copy of the picture.
Starting from a blank prompt is a different kind of bet. You are asking a model to invent a structure, a pace and a hook at the same time it renders your product, and most attempts lose on one of the three. Starting from a video that already works removes that guess. The structure is proven before you begin; your job is to say what is yours.
The eight parts, and what replaces each
A video works because of how its parts fit together, so that is what gets taken apart. BrandU breaks the reference into eight structure parts, and you rebuild each one with your own material.
Here is what that looks like on a real example. Take a 30-second UGC ad for a skincare product. The order of the argument carries over: problem, then the product in use, then the objection, then the offer. Where the hook lands carries over, three seconds in, before the first product shot. How the captions come in carries over, and so does the cut rhythm. What does not carry over is anything that identifies the original: the person, the jar, the claims, the brand name.
That is why the pages that clone well are the ones with a format already working for them. UGC talk-throughs, product reviews and multi-host interviews are all structures with a repeatable shape. Ecommerce teams use it to put a whole catalogue through one format. Local businesses use it for one format per location. Creators use it for a channel that publishes on a schedule.
| Dimension | Kept from the reference | Rebuilt with your content |
|---|---|---|
| Script structure | The order of the argument | Your product and selling points |
| Shots | How shots connect | Your footage and product |
| Captions | When and where they appear | Your copy |
| Voiceover | Tone and rhythm | Your voice |
| B-roll | Where it cuts in | Your clips |
| Effects | When they fire | Your brand's look |
| Pacing | How much happens per second | What you emphasise |
| Format | Aspect ratio | Your platform |
One video becomes a workflow you keep
The result of a clone is not a finished clip. It is a workflow: a stored structure you can keep editing and keep reusing, with your product and your voice already in it.
The difference shows up on the second video, not the first. A finished clip is used once and then it is spent. A workflow is the thing you come back to next week: you open it, change what needs to change, and render again. The argument has already been settled, so next week's work is not "what do we say" — it is "which part of this proven thing do we vary now".
That is where the volume comes from. One reference video gives you 100+ variants, because every hook, product, opening or language you swap in is a variant of the same structure. Enough to test the angles instead of guessing which one wins.
Change it a hundred times, pay for the change
Most video tools charge you the same way every time you touch a file: the model runs again from the start. BrandU is built so that most edits do not need the model at all.
What you pay for depends on what you changed. Reorder the shots, restyle an element or swap an asset, and the model does not run again — only the render repeats. Rewrite one segment of the script, and only that segment and its voiceover run again, plus the render. Rewrite the whole script, and everything runs again. Nothing is charged before you generate.
So the tenth revision of a workflow costs less than the first, and the hundredth costs less than the tenth. Competitors cannot follow you here, because every edit they make starts the model over.
This is also why editing feels different. When you change a line, BrandU re-times the elements around it, so the captions, the voiceover and the cut points follow on their own. You are not dragging clips to keep them in sync; the structure does that for you.
Start from a link, or from a sentence
You can start from a video you have seen work, or from nothing but an idea. Both entry points end in the same place: a workflow you can edit.
- 1
Paste a link
Paste a video link. A page URL is fine, and no file is needed. With no link yet, describe the video in one sentence.
- 2
Make it yours
Replace the script and the on-screen product, and set the brand voice. The shots, the pacing, the captions and the voiceover follow your words.
- 3
Render
Generate the variants and download the finished videos from the tasks page.
If you have no video to clone yet, describe the one you want in a sentence. BrandU drafts the script from scratch, and everything after that is the same: you edit the script, you render, and you keep the result as a workflow. The two paths meet in the same editor.
Video cloning FAQ
- No, and it could not. BrandU keeps the structure — the running order, the pacing, where the hook lands, how the captions come in — and replaces everything that identifies the original: the footage, the product, the claims and the voice. That is deliberate. An exact copy of someone else's ad is their ad, and it would not say anything about your product. What you get is a video built on a shape that is already known to hold attention, in your own words.
- Yes. You can reference any part of the structure: the caption style, the opening few seconds, where the B-roll cuts in, or the pacing. This is useful when you already have a workflow you like and only one element is failing — a weak hook, or captions that arrive too late to be read. Change that part and leave the rest alone; only what you changed runs again.
- Yes. Upload your product and your assets, and BrandU rebuilds the script and the shots around them. Your own footage works as B-roll, product images work as the on-screen product, and the voiceover is set to your brand voice. If you have a presenter you use consistently, describe them once and every segment reads from that description, so they stay the same person across the whole video.
- Yes — that is what the workflow is for. One reference video gives you 100+ variants, because every hook, product, opening or language you swap in is a variant of the same structure. Teams use this to test angles rather than guess: same proven shape, a different opening line, and the numbers tell you which one to keep. The workflow you started from is still there afterwards.
- No. There is no timeline and nothing to drag. You work on the script: you rewrite lines, reorder the shots, and swap the footage. When you change a line, BrandU re-times the elements around it, so the captions, the voiceover and the cut points follow on their own. If you have never opened an editor, that is the intended workflow — you describe what you want in words, and the video follows the words.
- Paste the link. BrandU reads the video, takes it apart into the eight structure parts, and gives you a script built on that structure. You rewrite the script with your product and your voice, adjust any shot you want to change, and render. The result is yours — it uses the shape of the video you started from, and none of its content.
Does cloning make an exact copy?
Can I clone just the captions or the opening?
Can I use my own product and presenter?
Can I make several versions from one video?
Do I need editing experience?
How do I copy a video and make it mine?
Your next viral starts from what's already working.
Clone a video that already works, rewrite the script with your product, render in minutes.