What We Shipped, Week by Week

Upload a set of photos and a voice recording and it's kept as your own avatar — the person on screen. Your avatars sit in one tab and the platform's ready-made ones in another, so you can't edit a preset by accident. Click any of them to see the photos full size and page through them, or search by name.

Instead of entering products one at a time, you paste a list of links and the library fills up. From then on you pick the product when you write the script rather than describing it again each time. The list pages through everything you've added, and deleting one is a single click.

Typing @ where you write the script brings up the avatar, asset or product you picked for this video. Choose one and it goes in as a single unit — deleting it removes the whole reference, so you never end up with a half-word the system can't read.

The layout is now something you drag directly: where each piece sits, what's on top, when it appears and how much room it takes. The preview beside it is the finished result rather than an approximation, so what you arrange is what comes out.

Spending is broken down by where the credits went instead of one total. Renaming a project shows the new name immediately. Language and theme are now on the settings page. Every FAQ across the site now behaves the same. Places you can't use without a higher plan take you straight to pricing. Contact details live on the about page, so there's one place to look. And there's a single published list of which file formats you can upload.

There used to be one general introduction, the same page for everyone. It's now split by industry, with a page each for e-commerce, real estate, local business, software, and contractors. If you run a local business, for example, yours starts with where the difficulty is and what to shoot first.

Common alternatives are now compared one at a time, including the areas where we don't come out ahead. Whether a tool fits your case matters more than which one is best, so every difference is written out and you can judge for yourself.

Picking a plan used to end with a request to get in touch. Now you go straight to checkout, and the plan is active on your account by the time you're back.

Your plan, what it includes, and the credits you've spent used to be in separate places. Account settings now gathers them, and changing or stopping your plan happens on that same page instead of in a message to us.

The balance showed how much was left but never where it went. Settings now lists each charge and top-up individually, so a number that doesn't match your expectation can be traced to the video that used it.

Brand details used to be text only: name, tone, what to avoid. The logo had to be found and re-uploaded for every video. Upload it once and every video after that uses the same file.

Some pages used to run out with nowhere to go, leaving you to scroll back up and hunt for a way on. Each page now closes with one next step: start making something, or look at pricing first.

The left side shows the same footage twice: the original and the version made from it. You can see the output while you're signing in, instead of having to take it on faith first. Sign-in also remembers the method you used last.

Template browsing has been removed. The homepage no longer shows a gallery to open and copy. Starting points now come from a reference video link you paste yourself. If you bookmarked a template URL, it no longer resolves.

Lines, shot order, and which shots exist were previously fixed once the draft was made. Changing any of them meant starting over upstream. All of it is editable in place now, and anything you get wrong can be undone. The script decides the video, so editing the words edits the video.

Credits used to be bought in packs when you ran low, which meant estimating each time whether a pack would cover what you had planned. Each plan now includes a set amount, and you can move to a different plan when you need more. Credits already on your account are unaffected.

The page saves as you type, but it never confirmed that it had, and a failure only flashed by. There's now a button you can press to be told the change is stored. Automatic saving still runs as before.

When a section couldn't load its content, the whole page used to go blank and you lost the parts that were working. Only that section is left out now; everything else stays readable and clickable.

Until now the editor showed you what the video would look like but wouldn't let you change it. Now you can rewrite lines in place, add and remove shots, reorder them, and undo anything you get wrong. The script is the video, so editing the words edits the video.

If you make videos regularly, retyping your product name, tone, and do's and don'ts every single time wears you down over a project. Fill it in once and it stays on file for your next one.

You used to have to go hunting to add credits when you ran low mid-project. The picker now sits right where you check your balance, so a top-up is a couple of clicks instead of a detour.

Once you have more than a handful of drafts, a flat list stops working. You can now search by name, rename a draft where it sits, and delete them one at a time as you tidy up. Your drafts are stored on our side, so what you see is the same list wherever you sign in.

Picking the wrong file used to mean waiting for a large upload to finish before you could fix it. Now you can cancel mid-upload. And as your library grows, it pages and filters by type so you're not loading everything at once. Files you upload are kept on our side and stay available across sessions.

The hard part of making a video isn't the editing, it's not knowing what to make. The homepage now shows real templates grouped by the kind of video you're making, with product demos, reviews, and multi-person interviews among them. Open one to watch it, then use it as the starting point for your own.

No longer available — template browsing was removed in a later release. Start from a reference video link instead (see Week of Oct 6).

Guessing at the cost is why people hesitate to hit generate. Drafting a project draws credits per variation, 30 credits each. You pick the aspect ratio and how many variations you want, and the button quotes the total before you confirm.

No "contact us for pricing". The plans, what each one includes, and roughly how many videos that works out to are all public. The privacy policy and terms are there too, so you can check how your content is handled before you upload anything. Both legal documents are currently in English only.

Analytics only loads after you say yes. Nothing runs in the background until you've made that choice, and you can change your mind later from the footer.