Returns and reversals are data adjustments or audits communicated to BrandU by Brands. These updates may occur in real time or retroactively, as Brands can revise transaction data up to 120+ days after a purchase.
Key Notes:
- BrandU automatically reflects these adjustments in your analytics. Changes to commission or transaction data are normal.
- Returns and reversals are categorized differently based on their nature.
Returns
A return occurs when a follower purchases a product via your link but later returns it.
Partial Returns:
- If only certain items in the cart are returned, the transaction is adjusted to reflect the remaining items.
- Example: A 10 purchase(8 sunscreen + 2 notepad)becomes 8 after the notepad is returned.
- Partial returns do not appear under the “Returns” section; instead, the original transaction updates to reflect the new commission.
Full Returns:
- Only full cart returns are labeled as “Return” in your analytics.
- Filter transactions in the Dashborad tab to view returns.
Reversals
A reversal occurs when a brand adjusts data based on their commission rules (e.g., action caps, attribution errors).
Non-Return Reversals:
- Triggered by violations of Brand terms (e.g., exceeding action caps* or attribution* inaccuracies).
- Example: A Brand caps commissions at 9 sneakers per transaction; purchases of 10+ sneakers are reversed.
Non-Commissionable Transactions:
- Entire transactions are reversed if all items are non-commissionable per Brand rules.
- Example: A cart containing only groceries (non-commissionable items) is reversed.
Note: Reversals cannot currently be filtered in analytics.
Important Definitions:
- Action Caps: Quantity limits set by Brands (e.g., “max 10 units per transaction”).
- Attribution: A Brand’s criteria for awarding commissions (e.g., tracking logic).
BrandU continuously works to enhance data transparency and user experience. For questions, join our Discord and find our team directly.