TikTok continues to dominate the creator economy. One of its most powerful tools for influencers and brands alike is the TikTok Creator Marketplace (TCM). If you’re a creator looking to monetize your content, understanding how TCM works is crucial.
But with the recent TikTok ban discussions in the U.S., many are wondering what this means for brand collaborations. While TikTok remains available for now, diversifying your platform presence is more important than ever. Let’s dive into what the TikTok Creator Marketplace offers and how to maximize it in 2025.
What Is the TikTok Creator Marketplace?
The TCM is the official platform where brands connect with influencers for paid collaborations. Instead of relying on DMs or third-party agencies, TikTok offers a direct way for creators to showcase their content, attract sponsorships, and manage brand deals seamlessly.
For creators, TCM is more than just a job board for brand deals. It provides valuable analytics on content performance, audience demographics, and engagement rates. It’s easier to pitch yourself to brands and understand what works best.
And the best part? TikTok prioritizes creators within TCM, often giving them more exposure and a better chance at landing premium collaborations.
Who Can Join TikTok Creator Marketplace and How to Get Started
Joining the TikTok Creator Marketplace isn’t open to just anyone. TikTok typically requires a creator to have at least 10,000 followers and 100,000 video views in the last 30 days to qualify. Engagement and content quality also matter, so even smaller creators with highly interactive audiences can stand out.
For those who meet the criteria, applying is easy—just head to TikTok Creator Marketplace via Creator Tools, set up a profile, and highlight what makes you unique. The more information you provide about your niche, audience, and past brand collaborations, the easier it is for brands to find and choose you for campaigns.
Even if you’re not eligible yet, focusing on consistent, high-engagement content can help you reach the threshold faster. TikTok values authenticity, so building a loyal community is key to unlocking bigger opportunities.c
How to Land More Brand Deals on TCM
Getting into the TikTok Creator Marketplace is just the first step. To truly stand out and secure more paid collaborations, creators need to be strategic about how they position themselves.
First, optimize your TCM profile by showcasing the type of content you create and what makes you unique. Brands are looking for creators who genuinely align with their products, so focusing on a clear niche—whether it’s beauty, fitness, tech, or lifestyle—makes a huge difference.
Engagement matters more than follower count. TikTok’s algorithm rewards creators who spark conversations and keep audiences engaged, so don’t just focus on numbers—showcase the impact and interaction your content generates.
It also helps to stay on top of trends and adapt them to your niche. The more relevant your content is, the more attractive you become to brands looking for creators who understand TikTok’s culture and know how to make content that resonates.
Why TCM Matters More Than Ever in 2025
With TikTok still facing regulatory scrutiny, creators need to make the most of every monetization tool available. The TikTok Creator Marketplace remains one of the most reliable ways to earn money, but it’s also smart to diversify across multiple platforms.
Many brands now prefer creators who have a strong presence on multiple platforms, so cross-posting your TikTok content to Snapchat, YouTube Shorts, and Facebook Reels can help increase visibility and earning potential.
At the same time, focusing on community-building—through email lists, private groups, or other social platforms—ensures that if TikTok ever faces further restrictions, you won’t lose your entire audience.
Get Started With Influencer Marketing With BrandU
Another way to get started with influencer marketing on TikTok and other social media platforms is through BrandU. Like the TikTok creator marketplace, BrandU is a platform that connects influencers with brands.
However, unlike the TikTok marketplace, there is no minimum follower count required to join BrandU. Influencers can also use BrandU to collaborate with brands on other platforms, such as Instagram and YouTube.
BrandU also offers real-time analytics so that brands and creators can track the success of their campaigns and make changes as necessary.
Getting started with BrandU is simple and doesn’t require a long application process. When you join BrandU, you can create shoppable links that make it easy to post about products you love. The links also make it easy for your followers to shop for those products, and you earn money every time they make a purchase.
BrandU is a platform for everyday influencers who want to earn a profit from their passion. Whether your audience is big or small, BrandU can help you connect with brands and monetize your social media accounts.
Join BrandU Today
It’s never been easier to monetize your social media accounts than it is with BrandU. With no minimum follower accounts or other engagement criteria, you can get started today. BrandU makes it easy to connect with brands, share about products you love, and get paid. Sign up for BrandU or find our resources today.