Are you wondering how to make money on TikTok and turn your content into a real source of income? Whether you’re an aspiring creator or a seasoned influencer, TikTok in 2025 offers more ways than ever to get paid for your creativity.
Originally a short-form video platform, TikTok has evolved into a massive content economy with brand deals, affiliate marketing, live shopping, and creator payouts. If you’re strategic, you can monetize your videos and build a sustainable income on TikTok.
So, how do you get paid on TikTok? Let’s explore all the ways you can make money from TikTok in 2025 and maximize your earnings.
TikTok in 2025: Why It’s a Goldmine for Creators
TikTok is one of the most engaging social media platforms, with over 1.7 billion users worldwide. Thanks to its powerful algorithm, even small creators can go viral and reach millions.
Here’s why TikTok is a top platform for earning money online in 2025:
- High Engagement: TikTok’s 4.5% average engagement rate is higher than Instagram and YouTube.
- Monetization Expansion: New programs like the TikTok Creativity Program and TikTok Shop offer more direct revenue streams.
- Booming E-commerce: TikTok’s shopping features make it easier than ever to sell products directly in the app.
Ready to start making money on TikTok? Here’s exactly how to do it.
1. Get Paid Through TikTok’s Creativity Program (Formerly Creator Fund)
In 2025, TikTok’s Creativity Program Beta replaced the old Creator Fund, offering higher payouts for longer videos. How It Works:
- Creators earn money based on video engagement and watch time.
- Only videos longer than 1 minute qualify for earnings.
- The program pays more than the old Creator Fund, making it a realistic income stream.
Eligibility Requirements:
- 10,000+ followers
- 100,000+ video views in the last 30 days
- Located in an eligible country (U.S., U.K., Germany, etc.)
2. Earn with Brand Sponsorships & Influencer Campaigns
One of the most profitable ways to make money on TikTok is through brand deals. Companies pay influencers to promote their products through authentic, engaging content.
Ways to Partner with Brands on TikTok:
- Sponsored Posts: Get paid to feature products in your videos.
- Branded Hashtag Challenges: Companies pay creators to launch viral trends.
- TikTok Takeovers: Brands hire influencers to run their official TikTok account.
Where to Find Brand Deals? Join the TikTok Creator Marketplace to get discovered by brands. Or use influencer platforms like BrandU to connect with brands directly.
3. Make Money with Affiliate Marketing on TikTok
Affiliate marketing lets you earn commissions by promoting products on TikTok. When a viewer clicks your affiliate link and makes a purchase, you get a cut of the sale.
Best Strategies for TikTok Affiliate Marketing:
- Use TikTok Shop Affiliate Links – Add product links directly in your videos.
- Review Viral Products – Trending products = higher sales.
- Leverage “Link in Bio” Tools – Use Linktree or Beacons to organize your affiliate links.
How much can you make? Many TikTok affiliates earn $500–$10,000 per month, depending on their audience size and engagement.
4. Make Money on TikTok LIVE (Gifts & Tips)
Hosting TikTok LIVE streams is another way to earn real money. Your followers can send you virtual gifts that can be converted into cash payouts.
How TikTok Gifts Work
- Viewers buy TikTok Coins with real money.
- They send virtual gifts (Diamonds, Roses, etc.) to creators during live streams.
- TikTok converts these gifts into real cash for withdrawal. TikTok takes a 50% commission on gifts, so plan accordingly.
Best Tips to Earn More on TikTok LIVE:
- Go LIVE consistently (at least 3x per week).
- Engage with your audience (answer questions, give shoutouts).
- Promote your LIVE sessions beforehand to maximize viewers.
5. Get Paid for TikTok Series (Exclusive Content Subscriptions)
TikTok Series allows creators to sell premium, long-form content behind a paywall.
How It Works
- • Creators can sell videos up to 20 minutes long.
- • Followers pay $0.99 to $189.99 for access to exclusive content.
- • TikTok takes a 30% cut of all Series revenue.
Best Types of Content for TikTok Series:
- Exclusive Tutorials & How-Tos
- Behind-the-Scenes Footage
- Personalized Q&A Sessions
How Much Money Can You Make on TikTok in 2025?
Your earnings depend on your monetization strategy and engagement levels. Here’s what top creators are making:
- Small Creators (10K–50K followers): $500–$5,000/month
- Mid-Tier Influencers (50K–500K followers): $5,000–$30,000/month
- Top TikTok Stars (1M+ followers): $100,000+ per sponsored video
For example, Charli D’Amelio, with over 150 million followers, makes $100,000 per sponsored post.
Get Paid on Tiktok with BrandU
TikTok and BrandU are the perfect match. Our content monetization platform and branded campaigns help you turn your content into a revenue stream. Our platform is easy to set up and use. Plus, we make it so easy to make money. Are you ready to start earning? Sign up for BrandU today.